Problem
The declining biodiversity is a concerning issue for many reasons, one of which is that many people rely on the sounds of nature to relieve stress and anxiety.
Solution
Wild Nature Foundation teams up with Calm, to notify users that their favorite nature sounds are at risk of extinction. People who donate to the Wild Nature Foundation will unlock customized sounds specific to the areas they support.
We remind people not to take the sounds of nature for granted
The Idea
Sound recordings are made of nature and wildlife so donors can listen to the areas they support
Activation