Problem
The mounting pressure on students to excel in school is causing them to prioritize high grades over actual learning and understanding.
Solution
In collaboration with the Children's Rights, Denmark organization, we created a branding iron with grades on it to visualize how it feels for young people to be marked for life.
The branding irons are sent to the Ministry of Education
Activation
Celebrities reveal their past school grades and tell how they have been affected them.
Digital
Design, 3D modelling, 3D Printing, Sculpting, Spray paint, Paint
Process