Problem
In the UK, one in every two women feel unsafe when walking alone after dark.
Solution
Volvo teams up with Google Maps to provide safe routes for pedestrians, by having the algorithm prioritize high foot traffic, car traffic and open stores.
We show that the safest way isn't always the fastest
The Idea
Map algorithm's are trained to provide the fastest route to your destination. But with Volvo, we make Google Maps prioritise high foot traffic, high car traffic and open stores.
Technology